Camel Crush Gets Bold

Reynolds Tobacco Co. is expanding its Camel Crush line nationally with Camel Crush Bold.

Bold's tobacco blend is the same Turkish-Domestic blend as in Camel Filter cigarettes. And as with Camel Crush, the filters of the Bold cigarettes contain a capsule that releases a small amount of menthol in the filter when squeezed. (Camel Menthol cigarettes also use the technology to provide extra menthol.)

According to Richard Smith, a company spokesperson, the Bold cigarettes provide adult smokers "the opportunity to experience full-flavor non-menthol with 'menthol on demand'."

In testing, Camel Crush Bold had high appeal with smokers of both Camel and competitive brands, and smokers liked being able to decide when or if they wanted to add the menthol taste, according to Smith.

"From our initial feedback in the development of Camel Crush, leading up to its national expansion in 2008, having a full-flavor option has been something adult tobacco consumers have told us they would be interested in," he told CSP Daily News.