The packaging for the Pall Mall Red style of cigarettes got a vibrant bright orange makeover. R.J. Reynolds Tobacco Co., manufacturer of the cigarettes, began packaging the brand in the orange box at the beginning of 2007. The bright orange color is a first for the U.S. cigarette market, according to the company. While the bright color is eye-catching and different, the premium cigarettes inside are the same brand as before, with a sub-premium price, the company stated.
No comments:
Post a Comment