![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGunJiuSx131r9px-FCi3wf-yXSUg0hWb2zeB1d7ZNbNlqnjxBmZ0F65DXB_gc4VueU2RHdJUOL2nizkrfl_vjJJ-g0RhzwDBg5hwK68gsHfxM0HpZDiQJp3cPj7QMob7xl6YyubW17WE/s320/Pall+Mall+Red.jpg)
The packaging for the Pall Mall Red style of cigarettes got a vibrant bright orange makeover. R.J. Reynolds Tobacco Co., manufacturer of the cigarettes, began packaging the brand in the orange box at the beginning of 2007. The bright orange color is a first for the U.S. cigarette market, according to the company. While the bright color is eye-catching and different, the premium cigarettes inside are the same brand as before, with a sub-premium price, the company stated.
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