West Virginia's youth-led tobacco prevention movement, Raze, will feature teens from around the state telling their personal stories about how tobacco has affected their lives.
The campaign is an extension of last year's "I did it" campaign, which encouraged teens to submit their stories about how tobacco has affected them personally.
The "I did it" campaign was launched in August 2010 and included
television commercials, print ads, mall displays, movie theater advertising and sponsored local events.
Following the campaign, Raze received more than 600 stories from teens all over the state, sharing their personal stories about tobacco.
These stories were used as the foundation of the latest campaign, entitled "Raze for Real."
Specific teens' stories were chosen to spotlight as part of the campaign and these teens were showcased in television commercials, print ads, billboards, social media initiatives and more.
The campaign is set to launch in early fall 2011.
As part of the campaign, Raze created its own Facebook and Twitter pages, as well as its own YouTube channel, where teens can go and find out more information about the program and the teens featured in the campaign.
The "Raze for Real" campaign will continue to the strong messaging against tobacco use amongst West Virginia youth.
While smoking prevalence is declining among West Virginia's youth, according to a recent state Youth Tobacco Survey, 22 percent of West Virginia's high school students continue to smoke.
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