Pediatrics journal revealed that a recent study in Germany found that teenagers are easily influenced by cigarette advertisements. The study said that pall mall cigarette ads play a vital role in attracting teen smokers. The researchers behind the study gathered the data through a survey of 2102 non-smoking adolescents, between 10-17 years old, to gauge the effect of advertising on young people’s behavior. Researchers showed masked images of six cigarette advertisements to respondents, as well as eight commercial control products. The cigarette brand advertisings included in the study were Pall Mall, Marlboro, F6, Gauloises, L&M and Lucky Strike, which all belong to the eight most popular brands in Germany.
The study found out that about 13% of the respondents, or 277 teenagers, had started smoking after nine months of being exposed to the cigarette ads. Around 10% had tried smoking in the low-exposure group, 12% in the medium-exposure group and 19% in the high-exposure group.
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