Experts in delivering Roll Your Own (RYO) products, such as leading brands Cutters Choice and Samson, BAT UK understands the needs of RYO customers.
The launch of Pall Mall RYO meets the growing demand for a value for money quality tobacco from an internationally recognised brand: the right brand, the right blend, at the right price.
With an increasing trend towards adult smokers selecting RYO, Pall Mall RYO meets this rising demand while offering the classic Pall Mall rich taste.
Contained in a unique red vertical pouch, the new Pall Mall product offers the lowest out of pocket price at £2.79 for a 12.5g Price Marked Pack and £5.47 for the retailer friendly outer size 25g pack. The 12.5g size also includes a quality laminate pouch which keeps the tobacco extremely fresh.
Over 2.7 million smokers are selecting RYO* and forecasts show this will continue to grow over the next three years with more smokers looking for value for money products.
Henry Lewis, BAT Brand Manager UK & Ireland comments, “Our experience and proven track record in the RYO market means we can ensure smokers get the quality product they are looking for, as well as excellent value for money. Pall Mall RYO offers a winning combination.”
Pall Mall RYO will be available across all channels from December 2010.
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